ChatGPT Will Now Show You Wearing the Clothes Before You Buy

OpenAI rolled out a ChatGPT virtual try-on feature this week. It gives users a way to see clothing on their own photo before buying it. The company announced the tool on Thursday, October 1. A second new feature, called Favorites Library, launched alongside it. Both additions build on ChatGPT’s existing shopping results. Together they mark OpenAI’s latest push to turn the chatbot into a shopping assistant, not just a search tool for products.

With the new tool, a user uploads a selfie or a full-body photo. A “Try On” button then appears next to items in ChatGPT’s shopping results. Tap it, and ChatGPT generates an image showing that person wearing the item. Users are not limited to products ChatGPT surfaces on its own. They can also upload a photo of an item instead, such as a screenshot from a retailer’s website. ChatGPT will then simulate that item on them, using the uploaded photo as the base image.

ChatGPT can go further than a single try-on, too. A user can describe a style they want. ChatGPT will then shop for matching pieces across retailers. The chatbot can also identify clothing in a photo, such as an outfit a celebrity wore. From there it helps the user find similar items to buy.

How the ChatGPT Virtual Try-On Feature Works

The try-on tool sits inside a normal ChatGPT shopping conversation. It is not a separate app. Once a user uploads a reference photo, the “Try On” button appears next to eligible products automatically. Selecting it triggers an image-generation step. ChatGPT then returns a picture of that person, or body type, wearing the selected item.

This two-way flexibility sets the feature apart from a basic size chart or fit guide. A user can start from OpenAI’s own shopping results or from their own screenshot of a product. Either way, the feature depends heavily on image quality. A poor render would undercut the whole point of trying something on before buying it.

Images 2.5 Powers the New Try-On Tool

The try-on tool and Favorites Library both run on Images 2.5. OpenAI released this new image-generation model alongside the shopping update. OpenAI says the model produces more natural lighting than its predecessor. It also says Images 2.5 renders richer textures and follows editing instructions more reliably. Generation latency has also come down, OpenAI says, so a try-on image should appear faster than before. Faster, more instruction-accurate generation matters for a feature built around back-and-forth edits, such as asking ChatGPT to show an item in a different color or fit.

Image quality and speed matter more for shopping than for many other ChatGPT tasks. A try-on image that looks obviously fake is unlikely to change anyone’s purchase decision. One that takes too long to generate carries the same risk. OpenAI is betting that Images 2.5 clears that bar well enough to make virtual try-on a feature people actually use.

A Favorites Library for Saved Looks

Favorites Library gives users a place to save products they find while chatting with ChatGPT. Saved items sit alongside any try-on images generated for them. A user can return later to compare looks or revisit something they considered buying earlier. OpenAI has not said how long saved items stay available. It has also not said whether the library syncs across devices. For now, OpenAI describes it simply as a new library for saved products and try-on images, built to sit next to the try-on tool rather than as a standalone feature.

AI Shopping Features Have Had a Mixed Run So Far

The virtual try-on launch follows an earlier OpenAI feature called Instant Checkout. That tool let users complete purchases directly inside ChatGPT. Instant Checkout launched earlier in 2026. It did not gain significant traction. OpenAI has not said whether virtual try-on is meant to revive interest in in-chat shopping generally, or whether it will stand on its own regardless of how people check out.

OpenAI is not the first company to offer this kind of tool. Google introduced a comparable virtual try-on feature in its own shopping products back in 2025. The rivalry between OpenAI and Google now extends across AI shopping tools, not just general-purpose models. Both companies are pushing to make their chatbots useful for everyday purchases, not just information lookups. Neither company has said how the two try-on approaches compare directly, since each relies on its own image-generation system and its own retail partnerships.

Virtual try-on also lands at a moment when OpenAI has been reassessing its own product lineup. The company’s recent decision to cancel another in-progress product shows OpenAI narrowing its roadmap, even as it adds consumer tools like this one. AI shopping and agent-style features are also drawing closer regulatory attention. A separate regulatory probe into AI agents acting on users’ behalf is already underway. It is a reminder that tools letting a chatbot shop, recommend, and now visualize purchases on a user’s own photo sit in an area regulators are watching more closely.

What’s Next for ChatGPT Shopping

OpenAI has not published a roadmap beyond this week’s announcement. The company has not said whether virtual try-on will expand beyond clothing, to categories like furniture or accessories. It also has not said whether Favorites Library will add sharing or sorting tools later. And OpenAI has not explained how virtual try-on interacts with Instant Checkout for someone who wants to try on an item and buy it in the same conversation.

What is clear is that OpenAI keeps investing in shopping as a ChatGPT use case, even after Instant Checkout’s slow start. Whether virtual try-on performs differently will depend on how realistic the Images 2.5 renders look to ordinary users. It will also depend on whether a try-on image is convincing enough to actually influence a purchase, rather than simply being a novelty people try once.

ChatGPT Shopping: Your Questions Answered

What is the ChatGPT virtual try-on feature?

It is a tool OpenAI added to ChatGPT that generates an image of a user wearing a clothing item, based on a selfie or full-body photo the user uploads.

How do I use virtual try-on in ChatGPT?

Upload a selfie or full-body photo in ChatGPT, then look for the “Try On” button next to items in shopping results. Selecting it generates the try-on image.

Can I try on an item from a store I found myself?

Yes. Users can upload a photo of an item, such as a screenshot from a retailer’s website, and ChatGPT will simulate that item on them instead of only using its own shopping results.

What is Favorites Library?

Favorites Library is a new ChatGPT feature that lets users save products they find, storing them alongside any try-on images generated for those items.

What model powers the new ChatGPT shopping features?

Both features run on Images 2.5, an image-generation model OpenAI says produces more natural lighting, richer textures, more reliable instruction-following, and lower generation latency than its predecessor.

Is this OpenAI’s first shopping feature in ChatGPT?

No. OpenAI launched Instant Checkout, a feature letting users complete purchases inside ChatGPT, earlier in 2026, though it did not gain significant traction.

For more on the companies racing to build AI shopping tools, see our coverage of Google’s own AI push, OpenAI’s recent product decisions, and the regulatory scrutiny facing AI agents.

Sources

• TechCrunch — ChatGPT can now virtually try on clothes for you. https://techcrunch.com/2026/10/01/chatgpt-can-now-virtually-try-on-clothes-for-you/
• Crypto Briefing — OpenAI develops virtual try-on feature for ChatGPT Shopping. https://cryptobriefing.com/openai-virtual-try-on-chatgpt-shopping/